Philosophy
URBAND, it is
URBAN
Pronunciation: urban
Etymology:
Latin urbanus, from urbs city
relating to, characteristic of, or constituting a city
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BAND
Pronunciation: band
Etymology:
1 : something that confines or constricts while allowing
a degree of movement
2 : something that binds morally or spiritually;
a community, a group
CYRIL VIGIER AND FREDERIC FERRANT,
CO-FOUNDERS, WORLD CITIZENS
Cyril Vigier,
co-founder, entrepreneur mind set. He studied Business Law while working at an optical store to pay his scholarship. Freshly graduated, he leaves Paris for New York where he will shape the idea of creating his own eyewear line. Since, he has occupied several key positions within the eyewear industry in particular as an export director where he traveled all around the world… “multiple memories and unforgettable encounters”
Frédéric Ferrant,
co-founder, having lived in Paris, New York and Los Angeles, this veteran of 20 years in the eyewear industry has developed a unique experience in management and sales in Europe and United States through different companies specializing in high end products.
His next challenge is to create a lifestyle brand inspired by his travels.
Being friends for a long time,
they are obsessed by diversity and lifestyles: themes developed thru their multiracial heritage.
With their love for the beautiful eyewear, the numerous travels and encounters were the starting point of the creation of the Urband concept. The desire thru the experience of an object accessible for everybody.
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Thank you.